Also referred to as: Specifications Sheet, Product Specs
Here you’ll find 200 “Spec Sheet” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 185 e-commerce sites.
(Note: this is less than 1% of the full research catalog.)
Our large-scale usability testing reveals that users rely on spec sheets to provide important product information. Unfortunately, nearly all e-commerce sites (92%) perform poorly or mediocrely when it comes to the product spec sheet UX performance, particularly with regards to scannability, consistency, and descriptiveness.
More ‘Spec Sheet’ Insights
For instance, our UX benchmark reveals that 38% of sites have spec sheets that hamper scannability by not grouping related specs into subsections, 32% of sites struggle with consistency across the spec sheets for products of the same product type, and 50% of sites use spec terminology that the general user will have issues fully understanding.
Get Full Access: To see all of Baymard’s product page research findings you’ll need Baymard Premium access. (Premium also provides you full access to 88,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)