On this page there’s 3 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 188 ‘my account’ drop-down examples.)
The screenshot was taken on January 4, 2019 and depicts H&M’s ‘My Account’ Drop-Down. In total, we’ve reviewed 70 of H&M’s page designs. To see them all, visit the full H&M UX case study.