Also referred to as: 'My Account' Menu, Account Drop-Down, Account Menu
What’s this? Here you’ll find 303 “‘My Account’ Drop-Down” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 256 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The “Account” drop-down, which allows users to access account-related features, is nearly always placed in the main navigation (frequently indicated by “Sign In” or “My Account”) and is by now an e-commerce convention. In our large-scale usability testing we observe that users’ first step on a site where they’re trying to track an order, initiate a return, update a payment method, add an address, or perform some other account-related task, is often to immediately go to the “My Account” drop-down — sometimes before the homepage has even finished loading.
More Insights on ‘My Account’ Drop-Downs
Join 60,000+ UX professionals and get a new UX article every week.
Join 60,000+ UX professionals and get a new UX article every week.
300+ free UX articles based on large-scale research.
256 top sites ranked by UX performance.
Code samples, demos, and key stats for usability.
Add UX Best Practice Cards to your Figma projects.