Page Types Overview

‘My Account’ Drop-Down

43 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 43 annotated “'My Account' Drop-Down” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The “Account” drop-down, which allows users to access account-related features, is nearly always placed in the main navigation (frequently indicated by “Sign In” or “My Account”) and is by now an e-commerce convention. In our large-scale usability testing we observe that users’ first step on a site where they’re trying to track an order, initiate a return, update a payment method, add an address, or perform some other account-related task, is often to immediately go to the “My Account” drop-down — sometimes before the homepage has even finished loading.

More Insights on ‘My Account’ Drop-Downs

  • During testing we’ve furthermore observed that certain designs for “My Account” drop-downs slow users down as they try to access account features, make it more difficult to get an overview of the features available, and cause some users to simply give up, never finding the account feature they were looking for.

  • Aspects of the the “My Account” drop-down where we’ve identified a certain set design patterns to consistently issues for users include the placement of the drop-down, what features it should contain, and how those features should be structured and organized.

Learn More: Besides exploring the 43 ‘My Account’ Drop-Down design examples below, you may also want to read our related article on New Research Findings on ‘Accounts & Self-Service’ UX that contain stats on the most frequently used account features.

Get Full Access: To see all of Baymard’s 65 design guidelines on Accounts & Self-Service pages and features you’ll need Baymard Premium access. (Premium also provides you full access to 42,000+ hours of UX research findings, 700+ e-commerce UX guidelines, and 57,000+ UX performance scores.)


Gilt (2019)

8 adhered 4 violated

Office Depot (2019)

8 adhered 5 violated

Rakuten (2019)

8 adhered 5 violated

Disney Store (2019)

8 adhered 7 violated

J. C. Penney (2019)

7 adhered 6 violated

Victoria's Secret (2019)

7 adhered 5 violated

HP (2019)

7 adhered 4 violated

Costco (2019)

6 adhered 8 violated

Ann Taylor (2019)

6 adhered 9 violated

GAP (2019)

6 adhered 7 violated

Microsoft (2019)

6 adhered 6 violated

Apple (2019)

6 adhered 6 violated

Dell (2019)

4 adhered 8 violated

Marks & Spencer (2019)

4 adhered 9 violated

Grainger (2019)

2 adhered 2 violated

H&M (2019)

2 adhered 1 violated

Argos (2019)

2 adhered 3 violated

Microsoft (2019)

0 adhered 1 violated

Amazon (2018)

9 adhered 2 violated

L. L. Bean (2018)

8 adhered 4 violated

ASOS (2018)

8 adhered 5 violated

John Lewis (2018)

7 adhered 6 violated

Crate & Barrel (2018)

7 adhered 3 violated

Kohl's (2018)

7 adhered 8 violated

Urban Outfitters (2018)

6 adhered 2 violated

Staples (2018)

6 adhered 2 violated

Northern Tool (2018)

6 adhered 5 violated

Macy's (2018)

6 adhered 5 violated

Overstock (2018)

6 adhered 4 violated

Crutchfield (2018)

6 adhered 4 violated

Sears (2018)

6 adhered 5 violated

B&H Photo (2018)

6 adhered 0 violated

American Eagle Outfitters (2018)

5 adhered 5 violated

Hayneedle (2018)

5 adhered 4 violated

Williams-Sonoma (2018)

5 adhered 7 violated

Target (2018)

5 adhered 4 violated

Best Buy (2018)

4 adhered 8 violated

Etsy (2018)

4 adhered 8 violated

Nike (2018)

4 adhered 6 violated

Wayfair (2018)

4 adhered 4 violated

Home Depot (2018)

4 adhered 4 violated

Walmart (2018)

4 adhered 5 violated

Lowe's (2018)

1 adhered 1 violated