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‘My Account’ Drop-Down
67 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 67 annotated “'My Account' Drop-Down” design examples from Baymard’s UX benchmark of 93 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
The “Account” drop-down, which allows users to access account-related features, is nearly always placed in the main navigation (frequently indicated by “Sign In” or “My Account”) and is by now an e-commerce convention. In our large-scale usability testing we observe that users’ first step on a site where they’re trying to track an order, initiate a return, update a payment method, add an address, or perform some other account-related task, is often to immediately go to the “My Account” drop-down — sometimes before the homepage has even finished loading.
More Insights on ‘My Account’ Drop-Downs
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During testing we’ve furthermore observed that certain designs for “My Account” drop-downs slow users down as they try to access account features, make it more difficult to get an overview of the features available, and cause some users to simply give up, never finding the account feature they were looking for.
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Aspects of the the “My Account” drop-down where we’ve identified a certain set design patterns to consistently issues for users include the placement of the drop-down, what features it should contain, and how those features should be structured and organized.
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Learn More: Besides exploring the 67 ‘My Account’ Drop-Down design examples below, you may also want to read our related article on New Research Findings on ‘Accounts & Self-Service’ UX that contain stats on the most frequently used account features.
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Get Full Access: To see all of Baymard’s 65 design guidelines on Accounts & Self-Service pages and features you’ll need Baymard Premium access. (Premium also provides you full access to 71,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
Smyths (2021)
4 adhered 6 violated
Vitamin World USA Corporation (2021)
4 adhered 2 violated
Ulta Beauty (2021)
4 adhered 3 violated
Fresh Direct (2021)
4 adhered 2 violated
Chanel (2021)
4 adhered 4 violated
Guitar Center (2021)
3 adhered 3 violated
Albertsons (2021)
3 adhered 2 violated
Gucci (2021)
3 adhered 3 violated
TAG Heuer (2021)
3 adhered 5 violated
The Vitamin Shoppe (2021)
2 adhered 2 violated
Ocado (2021)
2 adhered 3 violated
Jimmy Choo (2021)
2 adhered 5 violated
Chewy (2021)
1 adhered 5 violated
Musikhaus Thomann (2021)
1 adhered 2 violated
Sports Direct (2021)
1 adhered 3 violated
Shop Apotheke (2021)
1 adhered 4 violated
Verizon (2021)
1 adhered 1 violated
Orange (2021)
1 adhered 4 violated
Bell (2021)
0 adhered 2 violated
Vodafone UK (2021)
0 adhered 2 violated
Thermo Fischer (2020)
1 adhered 2 violated
Cole-Parmer (2020)
0 adhered 2 violated
Arrow (2020)
0 adhered 3 violated
Berlin Packaging (2020)
0 adhered 2 violated
Gilt (2019)
8 adhered 4 violated
Office Depot (2019)
8 adhered 5 violated
Rakuten (2019)
8 adhered 5 violated
Disney Store (2019)
8 adhered 7 violated
J. C. Penney (2019)
7 adhered 6 violated
Victoria's Secret (2019)
7 adhered 5 violated
HP (2019)
7 adhered 4 violated
Costco (2019)
6 adhered 8 violated
Ann Taylor (2019)
6 adhered 9 violated
GAP (2019)
6 adhered 7 violated
Apple (2019)
6 adhered 6 violated
Microsoft (2019)
5 adhered 6 violated
Dell (2019)
4 adhered 8 violated
Marks & Spencer (2019)
4 adhered 9 violated
Grainger (2019)
2 adhered 2 violated
H&M (2019)
2 adhered 1 violated
Argos (2019)
2 adhered 3 violated
Microsoft (2019)
0 adhered 1 violated
Amazon (2018)
9 adhered 2 violated
L. L. Bean (2018)
8 adhered 4 violated
ASOS (2018)
8 adhered 5 violated
John Lewis (2018)
7 adhered 6 violated
Crate & Barrel (2018)
7 adhered 3 violated
Kohl's (2018)
7 adhered 8 violated
Urban Outfitters (2018)
6 adhered 2 violated
Staples (2018)
6 adhered 2 violated
Northern Tool (2018)
6 adhered 5 violated
Macy's (2018)
6 adhered 5 violated
Overstock (2018)
6 adhered 4 violated
Crutchfield (2018)
6 adhered 4 violated
Sears (2018)
6 adhered 5 violated
B&H Photo (2018)
6 adhered 0 violated
American Eagle Outfitters (2018)
5 adhered 5 violated
Hayneedle (2018)
5 adhered 4 violated
Williams Sonoma (2018)
5 adhered 7 violated
Target (2018)
5 adhered 4 violated
Best Buy (2018)
4 adhered 8 violated
Etsy (2018)
4 adhered 8 violated
Nike (2018)
4 adhered 6 violated
Wayfair (2018)
4 adhered 4 violated
Home Depot (2018)
4 adhered 4 violated
Walmart (2018)
4 adhered 5 violated
Lowe's (2018)
1 adhered 1 violated