On this page there’s 3 highlights (view in Baymard Premium) outlining what Bell are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)

The screenshot was taken on March 16, 2021 and depicts Bell’s ‘My Account’ Drop-Down. In total, we’ve reviewed 41 of Bell’s page designs. To see them all, visit the full Bell UX case study.