On this page there’s 10 highlights (view in Baymard Premium) outlining what Smyths are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)

The screenshot was taken on May 18, 2021 and depicts Smyths’ ‘My Account’ Drop-Down. In total, we’ve reviewed 42 of Smyths’ page designs. To see them all, visit the full Smyths UX case study.