On this page there’s 12 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 288 ‘my account’ drop-down examples.)
The screenshot was taken on September 10, 2021 and depicts REI’s ‘My Account’ Drop-Down. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.