REI’s ‘My Account’ Drop-Down

161 of 288 ‘My Account’ Drop-Down Examples:

On this page there’s 12 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
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The screenshot was taken on September 10, 2021 and depicts REI’s ‘My Account’ Drop-Down. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.