On this page there’s 4 highlights (premium only) outlining what Macy’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 250 address book examples.)

The screenshot was taken on December 2, 2022 and depicts Macy’s Address Book. In total, we’ve reviewed 77 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.