On this page there’s 6 highlights (view in Baymard Premium) outlining what Amazon are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)
The screenshot was taken on January 12, 2023 and depicts Amazon’s Address Book. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.