On this page there’s 3 highlights (view in Baymard Premium) outlining what GAP are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on May 27, 2024 and depicts GAP’s Address Book. In total, we’ve reviewed 76 of GAP’s page designs. To see them all, visit the full GAP UX case study.