On this page there’s 3 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on May 27, 2024 and depicts Macy’s Address Book. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.