On this page there’s 4 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 723 address book examples.)

The screenshot was taken on November 18, 2025 and depicts Macy’s Address Book. In total, we’ve reviewed 96 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.