Macy’s Address Book

412 of 507 Address Book Examples:

On this page there’s 4 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 507 address book examples.)

The screenshot was taken on September 9, 2021 and depicts Macy’s Address Book. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.

Adhered Low

Research Guideline #893

Importance: Impactful · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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Violated High

Research Guideline #891

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 5 extra images, Underlying UX research

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Adhered High

Research Guideline #904

Importance: Detail · Multi-Platform

Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research

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Violated High

Research Guideline #916

Importance: Essential · Multi-Platform

Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research

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2 more pins
2 more pins