On this page there’s 6 highlights (view in Baymard Premium) outlining what H&M are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 130 order returns examples.)

The screenshot was taken on September 15, 2023 and depicts H&M’s Order Returns. In total, we’ve reviewed 88 of H&M’s page designs. To see them all, visit the full H&M UX case study.