On this page there’s 5 highlights (view in Baymard Premium) outlining what BT are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 126 application form & flow examples.)

The screenshot was taken on January 20, 2023 and depicts BT’s Application Form & Flow. In total, we’ve reviewed 23 of BT’s page designs. To see them all, visit the full BT UX case study.