126 ‘Application Form & Flow’ Design Examples
Also referred to as: Application Process
What’s this? Here you’ll find 126 “Application Form & Flow” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 251 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Regardless of the overall style of the application form on Insurance Company and Internet Service Providers sites, it’s key to avoid distractions and minimize opportunities for missing elements or misinterpreting the form. When errors do arise — inevitable no matter how streamlined and intuitive the form is — it’s important to help users get back on track with clear signaling and specific, descriptive messaging.
More ‘Application Form & Flow’ Insights
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Users’ perceived level of friction can be reduced significantly through form field simplifications, autodetection, autocompletes, and smart defaults during the application process.
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