On this page there’s 39 highlights (view in Baymard Premium) outlining what AXA UK are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 126 application form & flow examples.)

The screenshot was taken on March 12, 2023 and depicts AXA UK’s Application Form & Flow. In total, we’ve reviewed 12 of AXA UK’s page designs. To see them all, visit the full AXA UK UX case study.