On this page there’s 3 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 21 loyalty program membership examples.)

The screenshot was taken on February 9, 2026 and depicts Macy’s Loyalty Program Membership. In total, we’ve reviewed 96 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.