On this page there’s 2 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 12 loyalty tiers table examples.)

The screenshot was taken on February 9, 2026 and depicts Macy’s Loyalty Tiers Table. In total, we’ve reviewed 96 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.