On this page there’s 12 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 420 newsletter management examples.)

The screenshot was taken on September 15, 2022 and depicts Macy’s Newsletter Management. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.