On this page there’s 12 highlights (view in Baymard Premium) outlining what HelloFresh are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 66 plan matrix examples.)

The screenshot was taken on June 8, 2022 and depicts HelloFresh’s Plan Matrix. In total, we’ve reviewed 21 of HelloFresh’s page designs. To see them all, visit the full HelloFresh UX case study.