On this page there’s 12 highlights (view in Baymard Premium) outlining what Blue Apron are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 66 plan matrix examples.)

The screenshot was taken on June 8, 2022 and depicts Blue Apron’s Plan Matrix. In total, we’ve reviewed 21 of Blue Apron’s page designs. To see them all, visit the full Blue Apron UX case study.