Also referred to as: Online Recipe
What’s this? Here you’ll find 30 “Recipe Page” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 279 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
Recipe pages beyond showing recipes can have different purposes; on Meal Kits sites, they act as the site’s centerpiece, and nearly all Meal Kit users will visit a recipe page, and on Grocery sites, they function as a meal idea page that can also drive more sales, but they remain with secondary function. No matter what the primary purpose of the recipe page is, its features and elements closely match what a user would expect on product pages with some additional industry-specific features.
More ‘Recipe Page’ Insights
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