On this page there’s 2 highlights (view in Baymard Premium) outlining what Apple are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 325 video & 360-views examples.)

The screenshot was taken on April 10, 2017 and depicts Apple’s Video & 360-Views. In total, we’ve reviewed 55 of Apple’s page designs. To see them all, visit the full Apple UX case study.