Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the search experience of 50 major e-commerce sites. You’re currently navigating by page type (Autocomplete Suggestions). You can also navigate by case studies.

On this page there's 5 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken April 30, 2014 and depicts Amazon's Autocomplete Suggestions.

In total, 4 of Amazon's pages have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. See full Amazon case study.

Close overlay