You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites. You’re currently navigating by page type (Drop-Down Menu). You can also navigate by case studies.

On this page there's 12 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken November 13, 2013 and depicts Amazon's Drop-Down Menu.

In total, 6 of Amazon's pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Amazon case study.

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