This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Drop-Down Menu). You can also navigate by site reviews.
On this page there’s 12 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken November 13, 2013 and depicts Amazon's Drop-Down Menu.
In total, 6 Amazon page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Amazon case study.
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