On this page there’s 24 highlights (view in Baymard Premium) outlining what Birchbox are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 916 homepage examples.)

The screenshot was taken on January 17, 2022 and depicts Birchbox’s Homepage. In total, we’ve reviewed 28 of Birchbox’s page designs. To see them all, visit the full Birchbox UX case study.