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162 design examples manually annotated by Baymard researchers

J.C. Penney

16 adhered 3 violated

Gilt

14 adhered 5 violated

Nordstrom

14 adhered 3 violated

Sephora

13 adhered 4 violated

Ann Taylor

13 adhered 3 violated

Kohl's

13 adhered 1 violated

Overstock

13 adhered 7 violated

Macy's

13 adhered 5 violated

GAP

12 adhered 3 violated

Overstock

12 adhered 3 violated

Grainger

12 adhered 2 violated

Crate & Barrel

12 adhered 5 violated

Sears

12 adhered 3 violated

Victoria's Secret

12 adhered 7 violated

Macy's

12 adhered 2 violated

Musician's Friend

11 adhered 1 violated

Lowe's

11 adhered 3 violated

Sears

11 adhered 0 violated

Costco

11 adhered 3 violated

Walmart

11 adhered 2 violated

Foot Locker

11 adhered 1 violated

Barnes & Noble

11 adhered 1 violated

Lowe's

11 adhered 3 violated

Home Depot

11 adhered 4 violated

Urban Outfitters

11 adhered 5 violated

Lowe's

11 adhered 3 violated

Crutchfield

10 adhered 2 violated

Walmart

10 adhered 2 violated

ASOS

10 adhered 1 violated

Etsy

10 adhered 3 violated

Gap

10 adhered 7 violated

L.L. Bean

10 adhered 3 violated

American Eagle Outfitters

10 adhered 9 violated

Wayfair

10 adhered 5 violated

Wayfair

10 adhered 3 violated

Grainger

10 adhered 4 violated

Dell

9 adhered 1 violated

Etsy

9 adhered 1 violated

Sephora

9 adhered 2 violated

B&H Photo

9 adhered 0 violated

Wayfair

9 adhered 3 violated

Hayneedle

9 adhered 2 violated

Macy's

9 adhered 3 violated

Marks & Spencer

9 adhered 2 violated

Microsoft

9 adhered 3 violated

TigerDirect

9 adhered 2 violated

Neiman Marcus

9 adhered 3 violated

Williams-Sonoma

9 adhered 8 violated

Overstock

9 adhered 3 violated

Williams-Sonoma

9 adhered 5 violated

Victoria's Secret

9 adhered 2 violated

TigerDirect

8 adhered 2 violated

Foot Locker

8 adhered 1 violated

Cabela's

8 adhered 2 violated

REI

8 adhered 2 violated

HP

8 adhered 6 violated

Williams-Sonoma

8 adhered 2 violated

Build.com

8 adhered 2 violated

Home Depot

8 adhered 2 violated

Target

8 adhered 5 violated

Nordstrom

8 adhered 2 violated

Tesco

8 adhered 1 violated

Apple

8 adhered 4 violated

Debenhams

8 adhered 2 violated

Argos

8 adhered 3 violated

Adidas

8 adhered 1 violated

B&H Photo

8 adhered 1 violated

Disney

8 adhered 3 violated

Crutchfield

8 adhered 3 violated

Office Depot

8 adhered 4 violated

Hayneedle

8 adhered 6 violated

Build.com

8 adhered 6 violated

Hayneedle

8 adhered 2 violated

Nike

8 adhered 1 violated

Rakuten / Buy.com

8 adhered 3 violated

Nordstrom

8 adhered 3 violated

HP

8 adhered 4 violated

Gap

8 adhered 7 violated

Sears

8 adhered 5 violated

Crate & Barrel

8 adhered 5 violated

L.L. Bean

7 adhered 3 violated

Toys'R'Us

7 adhered 5 violated

Victoria's Secret

7 adhered 1 violated

American Eagle Outfitters

7 adhered 1 violated

Rakuten

7 adhered 4 violated

Amazon

7 adhered 5 violated

H&M

7 adhered 3 violated

John Lewis

7 adhered 2 violated

Zalando

7 adhered 5 violated

HP

7 adhered 5 violated

Bass Pro Shops

7 adhered 3 violated

Ralph Lauren

7 adhered 5 violated

Toys'R'Us

7 adhered 6 violated

Staples

7 adhered 6 violated

Newegg

7 adhered 3 violated

REI

7 adhered 3 violated

Build

7 adhered 3 violated

American Eagle Outfitters

7 adhered 3 violated

Barnes & Noble

7 adhered 0 violated

Etsy

7 adhered 3 violated

Home Depot

7 adhered 1 violated

Newegg

7 adhered 4 violated

OfficeMax

7 adhered 2 violated

Target

7 adhered 2 violated

Neiman Marcus

6 adhered 3 violated

Bass Pro Shops

6 adhered 3 violated

Disney Store

6 adhered 4 violated

Nike

6 adhered 3 violated

Urban Outfitters

6 adhered 1 violated

Microsoft

6 adhered 5 violated

Staples

6 adhered 2 violated

Office Depot

6 adhered 2 violated

Crate & Barrel

6 adhered 4 violated

IKEA

6 adhered 3 violated

Sony

6 adhered 3 violated

Rakuten

6 adhered 4 violated

Target

6 adhered 4 violated

Nike

6 adhered 6 violated

Ann Taylor

6 adhered 5 violated

Toys'R'Us

6 adhered 4 violated

L.L. Bean

6 adhered 2 violated

Urban Outfitters

6 adhered 3 violated

CDW

6 adhered 3 violated

Office Depot

6 adhered 1 violated

Ann Taylor

5 adhered 3 violated

Costco

5 adhered 2 violated

Gilt

5 adhered 2 violated

Grainger

5 adhered 3 violated

Kohl's

5 adhered 5 violated

Northern Tool

5 adhered 4 violated

Cabela's

5 adhered 3 violated

Kohl's

5 adhered 3 violated

TigerDirect

5 adhered 1 violated

Walmart

5 adhered 4 violated

Staples

5 adhered 2 violated

J.C. Penney

4 adhered 3 violated

Newegg

4 adhered 2 violated

Best Buy

4 adhered 4 violated

Amazon

4 adhered 4 violated

Best Buy

4 adhered 1 violated

Microsoft

4 adhered 2 violated

J.C. Penney

4 adhered 3 violated

Walgreens

4 adhered 3 violated

Neiman Marcus

4 adhered 4 violated

PC Connection

4 adhered 7 violated

HSN

4 adhered 3 violated

Cabela's

4 adhered 4 violated

Musician's Friend

4 adhered 3 violated

Costco

4 adhered 5 violated

Walgreen Co.

3 adhered 3 violated

Dell

3 adhered 4 violated

Walgreens

3 adhered 6 violated

Bass Pro Shops

3 adhered 3 violated

Ralph Lauren

3 adhered 4 violated

Amazon

3 adhered 2 violated

Dell

3 adhered 4 violated

Sony

3 adhered 3 violated

Best Buy

3 adhered 3 violated

HP

2 adhered 0 violated

Disney

2 adhered 2 violated

HP

2 adhered 1 violated

REI

1 adhered 3 violated