On this page there’s 13 highlights (view in Baymard Premium) outlining what Cole-Parmer are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 916 homepage examples.)

The screenshot was taken on April 29, 2022 and depicts Cole-Parmer’s Homepage. In total, we’ve reviewed 46 of Cole-Parmer’s page designs. To see them all, visit the full Cole-Parmer UX case study.