On this page there’s 25 highlights (premium only) outlining what ASOS are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 803 homepage examples.)

The screenshot was taken on August 5, 2022 and depicts ASOS’ Homepage. In total, we’ve reviewed 77 of ASOS’ page designs. To see them all, visit the full ASOS UX case study.