On this page there’s 21 highlights (view in Baymard Premium) outlining what Smyths are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 916 homepage examples.)

The screenshot was taken on November 14, 2022 and depicts Smyths’ Homepage. In total, we’ve reviewed 42 of Smyths’ page designs. To see them all, visit the full Smyths UX case study.