On this page there’s 20 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on February 19, 2024 and depicts IKEA’s Homepage. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.