On this page there’s 14 highlights (view in Baymard Premium) outlining what Nike are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on May 16, 2024 and depicts Nike’s Homepage. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.