On this page there’s 17 highlights (view in Baymard Premium) outlining what Booking.com are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1016 homepage examples.)

The screenshot was taken on June 2, 2024 and depicts Booking.com’s Homepage. In total, we’ve reviewed 35 of Booking.com’s page designs. To see them all, visit the full Booking.com UX case study.