This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Homepage). You can also navigate by site reviews.
On this page there’s 10 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken February 23, 2016 and depicts REI's Homepage.
In total, 4 REI page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full REI case study.
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