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This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites. You’re currently navigating by page type (Homepage). You can also navigate by case studies.

On this page there's 14 highlights (pro only) outlining what Etsy are doing right and wrong. The screenshot was taken March 18, 2016 and depicts Etsy's Homepage.

In total, 7 of Etsy's pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Etsy case study.

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