On this page there’s 10 highlights (premium only) outlining what H&M are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 162 ‘Homepage & Category: Homepage’ design examples.)

The screenshot was taken February 23, 2018 and depicts H&M’s Homepage. In total, we’ve reviewed 28 of H&M’s design elements. To see them all, visit the full H&M UX case study.