On this page there’s 7 highlights (view in Baymard Premium) outlining what JCPenney are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)

The screenshot was taken on May 18, 2018 and depicts JCPenney’s Homepage. In total, we’ve reviewed 52 of JCPenney’s page designs. To see them all, visit the full JCPenney UX case study.