On this page there’s 10 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 162 ‘Homepage & Category: Homepage’ design examples.)
The screenshot was taken May 24, 2018 and depicts REI’s Homepage. In total, we’ve reviewed 40 of REI’s design elements. To see them all, visit the full REI UX case study.