REI’s Mobile Homepage

667 of 916 Homepage Examples:

On this page there’s 12 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 916 homepage examples.)

The screenshot was taken on February 17, 2020 and depicts REI’s Homepage. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.