On this page there’s 4 highlights (view in Baymard Premium) outlining what REI are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1018 homepage examples.)
The screenshot was taken on December 17, 2013 and depicts REI’s Homepage. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.