On this page there’s 4 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 410 ‘Homepage’ annotated design examples.)
The screenshot was taken on December 17, 2013 and depicts REI’s Homepage. In total, we’ve reviewed 43 of REI’s page designs. To see them all, visit the full REI UX case study.