This is a usability benchmark of the homepage and category navigation of 100 top e-commerce sites.
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On this page there's 4 highlights (pro only) outlining what REI are doing right and wrong. The screenshot was taken December 17, 2013 and depicts REI's Homepage.
In total, 5 of REI's pages have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full REI case study.
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