Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Intermediary Category Page). You can also navigate by site reviews.

On this page there’s 9 highlights (pro only) outlining what Amazon are doing right and wrong. The screenshot was taken April 7, 2016 and depicts Amazon's Intermediary Category Page.

In total, 6 Amazon page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Amazon case study.