You’re browsing the 2013 version of this benchmark database. Head here for the most recent version.
Note: You have full access to this benchmark database in your Baymard Pro account.

This is a usability benchmark of the homepage and category experience of 100 major e-commerce sites. You’re currently navigating by page design (Top-Level Navigation). You can also navigate by site reviews.

On this page there’s 11 highlights (pro only) outlining what Gap are doing right and wrong. The screenshot was taken October 31, 2013 and depicts Gap's Top-Level Navigation.

In total, 4 Gap page designs have been benchmarked across 79 usability guidelines from the Homepage & Category research study. See full Gap case study.