On this page there’s 11 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 183 billing address examples.)

The screenshot was taken on April 28, 2020 and depicts REI’s Billing Address. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.