Page Types Overview

Billing Address

47 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 47 annotated “Billing Address” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

The billing address fields during the mobile checkout are on B2C e-commerce sites ideally completely hidden and defaulted to “be the same as the shipping address”. While we in testing observe this to be important in desktop checkouts, it’s critical in mobile checkouts, due to users’ lack of page overview. When not hidden by default we observe mobile users who start retyping their address — a behavior particular taxing on the small and error-prone touch keyboard.

More ‘Billing Address’ Insights

  • Besides these mobile Billing Addresses we’ve also benchmarked the desktop versions; see the 29 desktop Billing Address examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 47 mobile “Billing Address” design examples below, you may also want to read our related articles “‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013” and “6 Mobile Checkout Usability Considerations”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


Staples (2015)

15 adhered 8 violated

Nike (2015)

11 adhered 8 violated

Macy's (2015)

11 adhered 8 violated

Victoria’s Secret (2015)

9 adhered 9 violated

American Eagle Outfitters (2015)

9 adhered 3 violated

B&H Photo (2015)

8 adhered 5 violated

Bass Pro Shops (2015)

8 adhered 4 violated

J.C. Penney (2015)

8 adhered 5 violated

Sears (2015)

8 adhered 3 violated

Kohl's (2015)

8 adhered 11 violated

Gilt (2015)

7 adhered 3 violated

L.L. Bean (2015)

7 adhered 4 violated

Etsy (2015)

6 adhered 4 violated

Gilt (2015)

6 adhered 4 violated

Cabela's (2015)

6 adhered 8 violated

Vitacost (2015)

5 adhered 2 violated

Costco (2015)

5 adhered 3 violated

Hayneedle (2015)

5 adhered 1 violated

Disney Store (2015)

5 adhered 7 violated

Foot Locker (2015)

5 adhered 4 violated

B&H Photo (2015)

4 adhered 9 violated

Barnes & Noble (2015)

4 adhered 2 violated

Barnes & Noble (2015)

3 adhered 1 violated

TigerDirect (2015)

3 adhered 3 violated

Musician's Friend (2015)

3 adhered 3 violated

Dell (2015)

3 adhered 6 violated

Northern Tool (2015)

3 adhered 8 violated

HP (2015)

2 adhered 4 violated

Ann Taylor (2015)

2 adhered 4 violated

Northern Tool (2015)

2 adhered 0 violated

REI (2015)

2 adhered 2 violated

Walgreens (2015)

1 adhered 5 violated

HP (2015)

0 adhered 8 violated

TigerDirect (2015)

0 adhered 1 violated

Gilt (2015)

0 adhered 1 violated

Gilt (2015)

0 adhered 0 violated

Gilt (2015)

0 adhered 1 violated

Grainger (2014)

11 adhered 6 violated

Williams-Sonoma (2014)

10 adhered 4 violated

Crate & Barrel (2014)

10 adhered 9 violated

Home Depot (2014)

8 adhered 2 violated

Overstock (2014)

7 adhered 14 violated

Lowe's (2014)

6 adhered 6 violated

Build.com (2014)

6 adhered 5 violated

Wayfair (2014)

5 adhered 4 violated

Target (2014)

4 adhered 2 violated

Office Depot (2014)

2 adhered 8 violated