This is a usability benchmark of the mobile site user experience of 50 major e-commerce sites. You’re currently navigating by page design (Homepage). You can also navigate by site reviews.
On this page there’s 1 highlight (pro only) outlining what REI are doing right and wrong. The screenshot was taken March 24, 2015 and depicts REI's Homepage.
In total, 14 REI page designs have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full REI case study.
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