This is a usability benchmark of the shopping experience on 50 major mobile e-commerce sites.
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On this page there's 1 highlight (pro only) outlining what REI are doing right and wrong. The screenshot was taken March 24, 2015 and depicts REI's Homepage.
In total, 14 of REI's pages have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full REI case study.
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