Page Designs

278 Mobile ‘Homepages’ Examples

with UX annotations by Baymard researchers

What’s this? Here you’ll find 278 “Mobile: Homepages” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 93 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During our large-scale mobile usability study, we observed that when users land on the homepage of a new mobile site, 70% scrolled up and down nearly the entire mobile homepage, quickly scanning its contents. Most did so to answer questions such as What type of site did I land on? What can I do here? and What should I expect to find?. Yet, our benchmarking reveals that 42% of mobile homepages have a design that risks setting wrong expectations for their users.

More ‘Homepage’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 55+ desktop examples of Homepage implementations.

  • Learn More: Besides exploring the 92 “mobile homepage” design examples below, you may also want to read our related article “42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users”.

  • Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 78,000+ hours of UX research findings, 600+ e-commerce UX guidelines, and 140,000+ UX performance scores.)


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330 free UX articles based on large-scale research.

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