On this page there’s 17 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 376 homepage examples.)

The screenshot was taken on September 27, 2021 and depicts IKEA’s Homepage. In total, we’ve reviewed 88 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.