On this page there’s 7 highlights (view in Baymard Premium) outlining what Aldi are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 586 main navigation examples.)

The screenshot was taken on October 11, 2023 and depicts Aldi’s Main Navigation. In total, we’ve reviewed 72 of Aldi’s page designs. To see them all, visit the full Aldi UX case study.