Navigation
Navigation
What’s this? Here you’ll find 74 annotated “Navigation Menu” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During usability testing we consistently observe that mobile navigation is particularly difficult for users. When designing a mobile navigation it will often have to deviate significantly from the desktop mega drop-down. Most often the mobile menu is by default collapsed and hidden behind a ‘3-bars’ ‘hamburger’ icon. One particular pitfall most sites struggle with is a mobile menu design that can both allow users to access the broad parent category pages while also allowing users to go deep into the sub-subcategory levels.
More ‘Navigation Menu’ Insights
- Beside these mobile Navigation Menu designs we’ve also benchmarked the desktop versions; see the 44 desktop Navigation examples.
- The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.
Learn More: Besides exploring the 74 mobile “Navigation Menu” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 37,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)
REI (2015)
3 adhered 4 violated
Urban Outfitters (2015)
2 adhered 0 violated
Vitacost (2015)
1 adhered 0 violated
B&H Photo (2015)
1 adhered 0 violated
Barnes & Noble (2015)
1 adhered 0 violated
TigerDirect (2015)
1 adhered 2 violated
Musician's Friend (2015)
1 adhered 0 violated
Staples (2015)
1 adhered 2 violated
Disney Store (2015)
1 adhered 3 violated
Bass Pro Shops (2015)
1 adhered 1 violated
Nike (2015)
1 adhered 0 violated
Northern Tool (2015)
1 adhered 0 violated
Foot Locker (2015)
1 adhered 1 violated
J.C. Penney (2015)
1 adhered 0 violated
L.L. Bean (2015)
1 adhered 0 violated
Rakuten (2015)
1 adhered 2 violated
Best Buy (2015)
1 adhered 7 violated
Nordstrom (2015)
1 adhered 0 violated
Sears (2015)
1 adhered 1 violated
Costco (2015)
0 adhered 1 violated
Costco (2015)
0 adhered 0 violated
TigerDirect (2015)
0 adhered 1 violated
Ann Taylor (2015)
0 adhered 1 violated
Musician's Friend (2015)
0 adhered 1 violated
Hayneedle (2015)
0 adhered 1 violated
Hayneedle (2015)
0 adhered 0 violated
Dell (2015)
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Dell (2015)
0 adhered 2 violated
Staples (2015)
0 adhered 0 violated
Disney Store (2015)
0 adhered 0 violated
Nike (2015)
0 adhered 1 violated
Victoria’s Secret (2015)
0 adhered 0 violated
Victoria’s Secret (2015)
0 adhered 1 violated
Crutchfield (2015)
0 adhered 1 violated
Crutchfield (2015)
0 adhered 1 violated
Foot Locker (2015)
0 adhered 0 violated
Cabela's (2015)
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Cabela's (2015)
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Urban Outfitters (2015)
0 adhered 1 violated
Diapers (2015)
0 adhered 2 violated
Walgreens (2015)
0 adhered 1 violated
Walgreens (2015)
0 adhered 0 violated
Walgreens (2015)
0 adhered 1 violated
Sephora (2015)
0 adhered 1 violated
Toys'R'Us (2015)
0 adhered 1 violated
Toys'R'Us (2015)
0 adhered 2 violated
Amazon (2015)
0 adhered 1 violated
American Eagle Outfitters (2015)
0 adhered 0 violated
Gap (2015)
0 adhered 1 violated
Gap (2015)
0 adhered 0 violated
L.L. Bean (2015)
0 adhered 0 violated
Macy's (2015)
0 adhered 2 violated
Macy's (2015)
0 adhered 1 violated
Rakuten (2015)
0 adhered 2 violated
REI (2015)
0 adhered 2 violated
REI (2015)
0 adhered 0 violated
Best Buy (2015)
0 adhered 1 violated
Newegg (2015)
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Newegg (2015)
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Nordstrom (2015)
0 adhered 1 violated
Sears (2015)
0 adhered 1 violated
Sears (2015)
0 adhered 0 violated
Kohl's (2015)
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Home Depot (2014)
1 adhered 1 violated
Target (2014)
1 adhered 0 violated
Overstock (2014)
1 adhered 0 violated
Crate & Barrel (2014)
1 adhered 2 violated
Lowe's (2014)
0 adhered 0 violated
Build.com (2014)
0 adhered 1 violated
Build.com (2014)
0 adhered 0 violated
Office Depot (2014)
0 adhered 0 violated
Target (2014)
0 adhered 0 violated
Wayfair (2014)
0 adhered 0 violated
Williams-Sonoma (2014)
0 adhered 1 violated