Page Types Overview

Navigation Menu

74 design examples manually annotated by Baymard researchers

What’s this? Here you’ll find 74 annotated “Navigation Menu” design examples from Baymard’s UX benchmark of 60 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During usability testing we consistently observe that mobile navigation is particularly difficult for users. When designing a mobile navigation it will often have to deviate significantly from the desktop mega drop-down. Most often the mobile menu is by default collapsed and hidden behind a ‘3-bars’ ‘hamburger’ icon. One particular pitfall most sites struggle with is a mobile menu design that can both allow users to access the broad parent category pages while also allowing users to go deep into the sub-subcategory levels.

More ‘Navigation Menu’ Insights

  • Beside these mobile Navigation Menu designs we’ve also benchmarked the desktop versions; see the 44 desktop Navigation examples.
  • The research team is currently conducting a new large-scale mobile usability study that focuses on the mobile homepage, navigation, search, product lists, and product pages. Note that we do observe the current mobile guidelines and underlying user behavior still applies, despite some of the screenshots looking dated. The new mobile study is expected to be ready at the very end of 2018.

Learn More: Besides exploring the 74 mobile “Navigation Menu” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

Get Full Access: To see all of Baymard’s 144 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 32,000 hours of UX research findings, 640+ e-commerce UX guidelines, and 50,000+ UX performance scores.)


REI (2015)

3 adhered 4 violated

Urban Outfitters (2015)

2 adhered 0 violated

Vitacost (2015)

1 adhered 0 violated

B&H Photo (2015)

1 adhered 0 violated

Barnes & Noble (2015)

1 adhered 0 violated

TigerDirect (2015)

1 adhered 2 violated

Musician's Friend (2015)

1 adhered 0 violated

Staples (2015)

1 adhered 2 violated

Disney Store (2015)

1 adhered 3 violated

Bass Pro Shops (2015)

1 adhered 1 violated

Nike (2015)

1 adhered 0 violated

Northern Tool (2015)

1 adhered 0 violated

Foot Locker (2015)

1 adhered 1 violated

J.C. Penney (2015)

1 adhered 0 violated

L.L. Bean (2015)

1 adhered 0 violated

Rakuten (2015)

1 adhered 2 violated

Best Buy (2015)

1 adhered 7 violated

Nordstrom (2015)

1 adhered 0 violated

Sears (2015)

1 adhered 1 violated

Costco (2015)

0 adhered 1 violated

Costco (2015)

0 adhered 0 violated

TigerDirect (2015)

0 adhered 1 violated

Ann Taylor (2015)

0 adhered 1 violated

Musician's Friend (2015)

0 adhered 1 violated

Hayneedle (2015)

0 adhered 1 violated

Hayneedle (2015)

0 adhered 0 violated

Dell (2015)

0 adhered 0 violated

Dell (2015)

0 adhered 2 violated

Staples (2015)

0 adhered 0 violated

Disney Store (2015)

0 adhered 0 violated

Nike (2015)

0 adhered 1 violated

Victoria’s Secret (2015)

0 adhered 0 violated

Victoria’s Secret (2015)

0 adhered 1 violated

Crutchfield (2015)

0 adhered 1 violated

Crutchfield (2015)

0 adhered 1 violated

Foot Locker (2015)

0 adhered 0 violated

Cabela's (2015)

0 adhered 0 violated

Cabela's (2015)

0 adhered 0 violated

Urban Outfitters (2015)

0 adhered 1 violated

Diapers (2015)

0 adhered 2 violated

Walgreens (2015)

0 adhered 1 violated

Walgreens (2015)

0 adhered 0 violated

Walgreens (2015)

0 adhered 1 violated

Sephora (2015)

0 adhered 1 violated

Toys'R'Us (2015)

0 adhered 1 violated

Toys'R'Us (2015)

0 adhered 2 violated

Amazon (2015)

0 adhered 1 violated

American Eagle Outfitters (2015)

0 adhered 0 violated

Gap (2015)

0 adhered 1 violated

Gap (2015)

0 adhered 0 violated

L.L. Bean (2015)

0 adhered 0 violated

Macy's (2015)

0 adhered 2 violated

Macy's (2015)

0 adhered 1 violated

Rakuten (2015)

0 adhered 2 violated

REI (2015)

0 adhered 2 violated

REI (2015)

0 adhered 0 violated

Best Buy (2015)

0 adhered 1 violated

Newegg (2015)

0 adhered 0 violated

Newegg (2015)

0 adhered 0 violated

Nordstrom (2015)

0 adhered 1 violated

Sears (2015)

0 adhered 1 violated

Sears (2015)

0 adhered 0 violated

Kohl's (2015)

0 adhered 0 violated

Home Depot (2014)

1 adhered 1 violated

Target (2014)

1 adhered 0 violated

Overstock (2014)

1 adhered 0 violated

Crate & Barrel (2014)

1 adhered 2 violated

Lowe's (2014)

0 adhered 0 violated

Build.com (2014)

0 adhered 1 violated

Build.com (2014)

0 adhered 0 violated

Office Depot (2014)

0 adhered 0 violated

Target (2014)

0 adhered 0 violated

Wayfair (2014)

0 adhered 0 violated

Williams-Sonoma (2014)

0 adhered 1 violated