Page Designs

586 Mobile ‘Navigation Menu’ Examples

with UX annotations by Baymard researchers

What’s this? Here you’ll find 586 “Mobile: Navigation Menu” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 93 e-commerce sites. (Note: this is less than 1% of the full research catalog.)

During usability testing we consistently observe that mobile navigation is particularly difficult for users. When designing a mobile navigation it will often have to deviate significantly from the desktop mega drop-down. Most often the mobile menu is by default collapsed and hidden behind a ‘3-bars’ ‘hamburger’ icon. One particular pitfall most sites struggle with is a mobile menu design that can both allow users to access the broad parent category pages while also allowing users to go deep into the sub-subcategory levels.

More ‘Navigation Menu’ Insights

  • Desktop Examples: Besides the mobile examples below, we also have 145+ desktop examples of Drop-Down Menu implementations, and 155+ desktop examples of Top-Level Navigation implementations.

  • Learn More: Besides exploring the 189 mobile “Navigation Menu” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.

  • Get Full Access: To see all of Baymard’s 351 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 130,000+ hours of UX research findings, 650+ e-commerce UX guidelines, and 140,000+ UX performance scores.)


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379 free UX articles based on large-scale research.

244 top sites ranked by UX performance.

Code samples, demos, and key stats for usability.