144 design examples manually annotated by Baymard researchers
What’s this? Here you’ll find 144 annotated “Navigation Menu” design examples from Baymard’s UX benchmark of 63 major e-commerce sites. (Note: this is less than 1% of the full research catalog.)
During usability testing we consistently observe that mobile navigation is particularly difficult for users. When designing a mobile navigation it will often have to deviate significantly from the desktop mega drop-down. Most often the mobile menu is by default collapsed and hidden behind a ‘3-bars’ ‘hamburger’ icon. One particular pitfall most sites struggle with is a mobile menu design that can both allow users to access the broad parent category pages while also allowing users to go deep into the sub-subcategory levels.
More ‘Navigation Menu’ Insights
Desktop Examples: Besides the mobile examples below, we also have 145+ desktop examples of Drop-Down Menu implementations, and 155+ desktop examples of Top-Level Navigation implementations.
Learn More: Besides exploring the 144 mobile “Navigation Menu” design examples below, you may also want to read our related article “The State of Mobile E-Commerce Search and Category Navigation”.
Get Full Access: To see all of Baymard’s 348 mobile research findings you’ll need Baymard Premium access. (Premium also provides you full access to 61,000+ hours of UX research findings, 750+ e-commerce UX guidelines, and 77,800+ UX performance scores.)
J.C. Penney (2020)
10 adhered 1 violated
Hayneedle (2020)
8 adhered 3 violated
Microsoft (2020)
6 adhered 3 violated
Dell (2020)
6 adhered 5 violated
GAP (2020)
6 adhered 3 violated
Overstock (2020)
6 adhered 1 violated
REI (2020)
6 adhered 4 violated
Office Depot (2020)
6 adhered 3 violated
Bass Pro Shops (2020)
5 adhered 4 violated
Marks & Spencer (2020)
5 adhered 4 violated
Victoria's Secret (2020)
5 adhered 8 violated
Lowe's (2020)
5 adhered 1 violated
American Eagle Outfitters (2020)
5 adhered 5 violated
Crate & Barrel (2020)
5 adhered 2 violated
John Lewis (2020)
5 adhered 3 violated
John Lewis (2020)
5 adhered 0 violated
Costco (2020)
4 adhered 2 violated
TigerDirect (2020)
4 adhered 6 violated
Neiman Marcus (2020)
4 adhered 2 violated
Ann Taylor (2020)
4 adhered 6 violated
Ann Taylor (2020)
4 adhered 1 violated
GAP (2020)
4 adhered 2 violated
Gilt (2020)
4 adhered 2 violated
Urban Outfitters (2020)
4 adhered 6 violated
Williams Sonoma (2020)
4 adhered 4 violated
Disney Store (2020)
4 adhered 4 violated
Foot Locker (2020)
4 adhered 2 violated
Foot Locker (2020)
4 adhered 3 violated
Etsy (2020)
4 adhered 1 violated
Tesco (2020)
3 adhered 3 violated
Musician's Friend (2020)
3 adhered 2 violated
Neiman Marcus (2020)
3 adhered 2 violated
HP (2020)
3 adhered 3 violated
HP (2020)
3 adhered 2 violated
Argos (2020)
3 adhered 4 violated
Marks & Spencer (2020)
3 adhered 2 violated
Northern Tool (2020)
3 adhered 2 violated
Overstock (2020)
3 adhered 3 violated
Rakuten (2020)
3 adhered 4 violated
Williams Sonoma (2020)
3 adhered 3 violated
Crate & Barrel (2020)
3 adhered 4 violated
REI (2020)
3 adhered 1 violated
Best Buy (2020)
3 adhered 0 violated
Newegg (2020)
3 adhered 3 violated
Newegg (2020)
3 adhered 0 violated
J.C. Penney (2020)
3 adhered 1 violated
Target (2020)
3 adhered 1 violated
Hitachi UK (2020)
2 adhered 4 violated
Berlin Packaging (2020)
2 adhered 4 violated
Costco (2020)
2 adhered 1 violated
Musician's Friend (2020)
2 adhered 2 violated
Bass Pro Shops (2020)
2 adhered 1 violated
Northern Tool (2020)
2 adhered 2 violated
Rakuten (2020)
2 adhered 1 violated
Rakuten (2020)
2 adhered 0 violated
Sears (2020)
2 adhered 3 violated
Sears (2020)
2 adhered 2 violated
Best Buy (2020)
2 adhered 2 violated
Best Buy (2020)
2 adhered 2 violated
Newegg (2020)
2 adhered 1 violated
Disney Store (2020)
2 adhered 3 violated
H&M (2020)
2 adhered 4 violated
Etsy (2020)
2 adhered 1 violated
Target (2020)
2 adhered 6 violated
Cole-Parmer (2020)
1 adhered 5 violated
Arrow (2020)
1 adhered 1 violated
Tesco (2020)
1 adhered 0 violated
TigerDirect (2020)
1 adhered 1 violated
Microsoft (2020)
1 adhered 0 violated
Argos (2020)
1 adhered 2 violated
Gilt (2020)
1 adhered 2 violated
Gilt (2020)
1 adhered 2 violated
Urban Outfitters (2020)
1 adhered 2 violated
Lowe's (2020)
1 adhered 2 violated
American Eagle Outfitters (2020)
1 adhered 1 violated
Overstock (2020)
1 adhered 0 violated
Office Depot (2020)
1 adhered 3 violated
Foot Locker (2020)
1 adhered 2 violated
Target (2020)
1 adhered 1 violated
Thermofischer (2020)
0 adhered 3 violated
Costco (2020)
0 adhered 1 violated
Tesco (2020)
0 adhered 4 violated
TigerDirect (2020)
0 adhered 2 violated
Musician's Friend (2020)
0 adhered 5 violated
Neiman Marcus (2020)
0 adhered 3 violated
Argos (2020)
0 adhered 3 violated
Dell (2020)
0 adhered 1 violated
Lowe's (2020)
0 adhered 1 violated
Northern Tool (2020)
0 adhered 3 violated
Williams Sonoma (2020)
0 adhered 1 violated
Crate & Barrel (2020)
0 adhered 0 violated
Sears (2020)
0 adhered 3 violated
Disney Store (2020)
0 adhered 1 violated
Etsy (2020)
0 adhered 1 violated
Walgreens (2019)
7 adhered 5 violated
Macy's (2019)
7 adhered 7 violated
Adidas (2019)
6 adhered 0 violated
Zalando (2019)
6 adhered 5 violated
Walmart (2019)
6 adhered 1 violated
ASOS (2019)
6 adhered 3 violated
Sephora (2019)
5 adhered 5 violated
Nike (2019)
5 adhered 4 violated
Debenhams (2019)
5 adhered 1 violated
Debenhams (2019)
5 adhered 2 violated
Staples (2019)
4 adhered 3 violated
Adidas (2019)
4 adhered 0 violated
L.L. Bean (2019)
4 adhered 2 violated
Nordstrom (2019)
4 adhered 2 violated
B&H Photo (2019)
4 adhered 3 violated
Build.com (2019)
3 adhered 2 violated
Build.com (2019)
3 adhered 3 violated
Amazon (2019)
3 adhered 2 violated
Home Depot (2019)
3 adhered 2 violated
Wayfair (2019)
3 adhered 1 violated
L.L. Bean (2019)
3 adhered 2 violated
Crutchfield (2019)
3 adhered 4 violated
IKEA (2019)
3 adhered 1 violated
Apple (2019)
3 adhered 0 violated
Adidas (2019)
2 adhered 5 violated
Sephora (2019)
2 adhered 3 violated
Amazon (2019)
2 adhered 3 violated
Home Depot (2019)
2 adhered 3 violated
L.L. Bean (2019)
2 adhered 2 violated
Nordstrom (2019)
2 adhered 2 violated
Nordstrom (2019)
2 adhered 2 violated
Crutchfield (2019)
2 adhered 1 violated
Debenhams (2019)
2 adhered 1 violated
IKEA (2019)
2 adhered 3 violated
ASOS (2019)
2 adhered 4 violated
Staples (2019)
1 adhered 1 violated
Zalando (2019)
1 adhered 2 violated
Amazon (2019)
1 adhered 2 violated
Home Depot (2019)
1 adhered 3 violated
Wayfair (2019)
1 adhered 2 violated
Nike (2019)
1 adhered 5 violated
L.L. Bean (2019)
1 adhered 0 violated
Walmart (2019)
1 adhered 0 violated
IKEA (2019)
1 adhered 4 violated
Macy's (2019)
0 adhered 0 violated
Walgreens (2019)
0 adhered 4 violated
Macy's (2019)
0 adhered 2 violated
Wayfair (2019)
0 adhered 3 violated
Walmart (2019)
0 adhered 3 violated
Crutchfield (2019)
0 adhered 3 violated