This is a usability benchmark of the shopping experience on 50 major mobile e-commerce sites.
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On this page there's 2 highlights (pro only) outlining what Bass Pro Shops are doing right and wrong. The screenshot was taken May 18, 2015 and depicts Bass Pro Shops' Navigation Menu.
In total, 12 of Bass Pro Shops' pages have been benchmarked across 146 usability guidelines from the Mobile E-Commerce research study. See full Bass Pro Shops case study.
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